According to e-commerce services provider Channel Intelligence (CI), the big change for retailers in the 2010 online holiday shopping season is that stores discounted prices early. In an effort to capture a larger share of holiday spending, many retailers launched their Black Friday deals before Thanksgiving this year.
The question is whether or not this strategy helped or hindered retailers during the e-commerce kickoff weekend. Channel Intelligence believes it helped, and you can get the full story in this video report from Alan Fulmer, co-founder and executive vice president of CI: http://www.youtube.com/watch?v=ajLzK4sNxEU
Get your next update from Channel Intelligence during a call-in session on Tuesday, Dec. 7, at 1 p.m. EST. The call-in number is available through pre-registration: https://www1.gotomeeting.com/register/260094825.
For more information on the holiday e-commerce activity tracked by Channel Intelligence, write to: HIfromCI@channelintelligence.com.
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