After 89 Years This “Mouse” Still Works Overtime
by Amy Lignor
For those who are unaware, Mickey Mouse is one year away from turning 90 years of age. Created in 1928 by the lovable Walt Disney, this character continues to bring happiness and joy to kids and families all around the world. Through depressions, national tragedies, and more drama than anyone can name, Mickey Mouse and the Walt Disney Company survived and is still, to this day, going strong.
If you are a grandparent in 2017 with a grandchild who is head-over-heels in love with the “Mickey Mouse Clubhouse,” it is a wonderful feeling when a commercial comes on talking all about the concept of citizenship being an integral part of Disney. Committed to using their immense resources wisely and protecting the planet, Disney not only helps to conserve nature but also to inspire kids to join them in caring for the planet Earth.
Children in communities everywhere are starting up recycling programs, “green” campaigns, tree planting and saving events, and more. It is because of Disney’s vision to increase environmental stewardship among kids that the Disney name remains one of the largest growing businesses anywhere in the world.
It is important to bring this to the forefront of each child’s life. What Disney is doing and plans to do takes up an even longer list than perhaps Santa Claus’s “nice” report that he “fills” each year. With increasing consumption of finite resources across the globe, it is expected that energy costs will rise and raw materials will be drained. Disney works every day to broaden the understanding of environmental decline. That way awareness is increased in consumers, investors and businesses.
Disney hears the voices of everyone and anyone who wishes to speak about a subject or an issue. They determine if an issue should be at the forefront by collecting feedback from their three key audiences in a biennial survey. This research continues to confirm Disney’s belief that by investing in environmental citizenship grants and awards, they can help to build a better and healthier life for everyone.
Disney’s long-term environmental goals are in place. When it comes to greenhouse gas emissions and waste, Disney’s long-term goal is to reach a “zero” state and meet all of the urgent global challenges. When it comes to water issues, Disney evaluates community risks, then designs and aids local conservation programs to raise responsibility and educate citizens on how best to conserve water resources.
Although the concept of zero net greenhouse gas emissions, zero waste, and conserving water resources to the point where it won’t be an issue anymore may sound like “Once Upon a Time” dreams, they aren’t. Because with each new day and new “set of eyes” watching Mickey Mouse and learning more and more about how best to help their community and planet, an entire generation is being raised on how to erase that “footprint” made by previous generations once and for all.
Short-term goals for Disney have been set as well: By 2020, they plan to reduce net emissions by 50% from 2012 total levels; by 2020, achieve 60% waste diverted from landfills and incineration; and by 2018, maintain potable water consumption at 2013 levels at existing sites while developing water conservation plans for new sites.
If you are a parent and wish to get involved, learn more about the Disney Friends for Change. Supporting young leaders in pursuit of making their communities greener, safer, smarter, healthier, and cleaner is exactly what they aim to do. Their annual grants program, through a collaboration with a leading youth organization, Youth Service America, will provide $500 grants to help young people make positive changes in the world.
In the end, working hand in hand with this already beloved company, you can help all those young change-makers out there improve and literally transform their communities. Even after 89 years, following the lead of the treasured mouse will take us all in the right direction.
Source: GIG News