Recently, Canada’s Yellow Page Group, or YPG, has gone on somewhat of a buying spree. YPG, based in Montreal, is a directory publisher and has recently acquired several companies including Canpages, Restaurantica, Clear Sky Media, RedFlagDeals.com, PriceCanada.com, as well as, an ownership interest in and trademark use from 411 Canada. The largest of these acquisitions, Canpages and 411 Canada are believed to help print directories grow in the digital marketplace.

Yellow Pages Group is Canada’s foremost marketing and media company. By bringing businesses in front of customers through its digital, print and mobile methods, Yellow Pages Group assists consumers in making better decisions regarding what to purchase and where to purchase it. YPG also helps businesses grow and thrive by providing successful marketing techniques that result in authentic, effective lead generation. Yellow Pages Group also owns the trademarks of other companies: YellowPages.ca and YellowPages.ca directories.

411 Canada is the most visited online search engine in Canada. Each month over 2 million locals search for local people and businesses. These searches cause local businesses to generate over 13 million inquiries monthly. 411 Canada showcases over 1.5 million businesses and uses frugal advertising methods that boost brand exposure and drive sales, resulting in business growth and success.

The agreement between 411 Canada and Yellow Pages Group allows the purchase of the 411 Canada brand and domain names; YPG also purchased an ownership interest in the company. The new alliance will allow both companies to influence online traffic between their sites, boosting both their advertiser’s publicity and user’s experience. Per the contract, YPG will have exclusive rights to use the 411 Canada trademark until the purchase of the remaining shares, which will likely occur within the next few years. The merging of two directory powers will make it almost effortless and trouble-free for businesses to attract new customers through the growing YPG network.

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